When optimizing your website for the search engine, it is important to understand the difference between anchor texts vs. keywords. Although both play an important role in SEOs, they serve different objectives and often misunderstand.

Keywords are specific terms or phrases that users type in search engines to find relevant materials. These conditions should be strategically placed in the content, title, header and meta details of your website to help improve your visibility in the search results. By choosing the right keyword, the search engines help understand the subject of your content, making it more likely to rank more.

On the other hand, the anchor texts are clicker words in a hyperlink that take to another page - either within your own site or for the external source. They refer to both users and the material linked to the search engine. For example, if you are linking to a page about SEO tips, using anchor text such as "effective SEO strategies" is more helpful than a common "click here".

In the debate of anchor texts vs. keywords, the key takes that the two work together to increase the SEO of your site. While keywords attract users on your site, anchor texts help them guide them through your content and build confidence and authority. Using keyword-rich anchor texts-when naturally done-can improve its link-making efforts and contribute to high ranking.

However, using accurate-match anchor texts or a lot of keyword stuffing can damage your SEO. Google gives importance to relevance and user experience, so it is important to keep both elements balanced.

In summary, understanding anchor texts versus keywords can greatly improve your SEO strategy. By using them wisely and in the correct context, you can promote yourself